“Big spoons are manly and will take care of you (provided you let them use you to take care of themselves); little spoons are fragile, passive creatures that need to be held and kept safe,” he writes.

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Dating community in cuba - The web became a sexists

If you think standards for what is an acceptable story in respected news publications on the web have gotten lower in a chase for clicks, you’re right.

And here’s the thing: The people publishing stuff like this know that’s what’s happening. But they’re waiting in line, first, for the lottery that is the Era of the New Media Payday. Doesn’t matter to the people supplying the beautiful banner and display ads that bedeck this website. What matters is the headline, and the headline alone. It flooded the web with spam, linkbait, painful design, and tricks that treated users like lab rats.

The biggest metric for spending advertising dollars on the Internet is still unique visitors—or raw, unspecified eyeballs. Where TV asked for your undivided attention, the web didn’t care as long as you went click, click, click,” he wrote in Advertisers have wised up a little bit.

There are now party tricks like branded content—wherein advertisers pay for stories that are sort of about their product, but are also about, say, travel or sports—and advertisers sometimes take into account unique visitors within specific demographics, based on age, race, and location.

The reason stories like Spooning Is For Sexist Monsters and Dolphins Are Dangerous Animals That Could Rape You And Kill Your Baby are now being printed with a straight face by serious and prestigious publications boils down to this simple formula, presented by former SLAM Magazine Editor-in-Chief Ryan Jones.

That Vox story, written by a woman who retrofitted everything in her life to model the Victorian Era—wherein women couldn’t vote, get a divorce, or own property because they were themselves considered property of their husbands by the state—is a real one.

So is, verbatim, that headline about dolphins raping you and killing your baby. Of course, the Vox article doesn’t include the stuff about how Millennial Victorian Woman pines for a pre-suffrage environment.

That would require them to ship out a reporter to suburban Seattle, where she lives, which costs more money than a first-person piece. But people who buy and sell ads have to change the way they think about this—and newsrooms need to let them know how important it is.

It would also take a reporter away from filing two more posts with equally crazy-assed headlines on them. Otherwise, journalism on the Web is really just shouting and advertising. Tony Haile told me last year it’s, in part, a measurement called “Time on Site.” He’s been cooking up a formula for it ever since, trying to measure how long someone spends on an article.