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TLC presented another ambitious 2015-16 slate during its Upfront presentation to advertisers on Tuesday.
Of the cable’s planned 500 hours of original programming, which includes 50 new and returning shows over the next year, are new offering in its three content areas: Family, style and life’s milestones.
One in particular tests whether best friends make better spouses on “Marriage Pact (Working Title)” from “Top Chef” producers Magical Elves.
Another series hands the reins to the parents on Thinkfactory Media’s “Married by Mom and Dad (Working Title).” With the success of their series and specials about obesity, TLC venture into the weight loss game with an untitled show from 3Ball Productions in which each episode focuses on a person who’s ready to take the next romantic step — not too fast — after 90 days of slimming down and other goal seeking.
Another interesting element in the upfront slate has its roots in TLC’s focus on subcultures.
Like the over the top Gypsy celebrations, “Quinceañera (working title)” goes behind the scenes of planning the elaborate birthday parties for 15-year-olds in Latin American families. The cable network enters the new programming season after wrapping 2014 with more than 30 series averaging more than a million viewers.
In addition to new hits like “Love, Lust and Run” and “My Big Fat Fabulous Life,” the channel’s longtime favorites “Sister Wives,” “19 Kids and Counting” and “The Little Couple” have been delivering high ratings.
On the social media front, TLC has experienced a 27 percent increase in average monthly engaged users on its Facebook pages from 2013-2014 and ranked in the Top 5 most social cable networks for reality programming.
“Our viewers, who we call affectionately our ‘heart seekers,’ come to us for a sense of community – to share their own lives and the real lives of the people on TLC, said TLC general manager Nancy Daniels.
She continued, “Our characters’ lives continue outside of the traditional television season, and we want our viewers to stay connected and engaged all year long.
By creating multiple ways for our audience to interact with our brand, we’re able to build a deeper connection and ensure we’re invited back into living rooms, onto tablets and all screens, and throughout social media feeds across the country,” Maryland native David Drew has a story we all dream about.