He suggests that societal conditioning has programmed many modern men to develop involuntary habits that increase the failure rate of consistently attracting women or negate the attractive qualities that were designed to make women want them.

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As a result, men are forced to accept whomever selects them.

De Angelo also believes that women are not as obsessed with the appearance of prospective mates as males are.

Instead, he contends that "attraction isn't a choice" -- women cannot be bribed into choosing to feel attraction.

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Find sources: "David De Angelo" — news, books, scholar , but first found real success in training real estate professionals how to use direct marketing to build sales leads.

While building this business, De Angelo set out to build his skills at meeting women through a number of avenues, including seeking the counsel of "naturals" (men who are naturally good with women) and students of women such as Hypnotica (Eric Von Sydow) Steve Piccus, Dave Riker, Rick H, and as a protégé of Ross Jeffries.

During this period, De Angelo went by the on-line nickname "Sisonpyh" Finally switching to the handle "David De Angelo" in 2001, he released an updated, expanded, and somewhat more politically-correct version of the post as the ebook Double Your Dating, at the time the sole product of the eponymous company he ran by himself from the bedroom of his oceanside apartment in San Diego.

Since then, De Angelo has released many products aimed at helping men with dating, with titles such as the Advanced Dating series, 77 Laws of Success With Women and Dating, Deep Inner Game, and Meeting Women Online.

De Angelo claimed in July 2007 that he employs two hundred people, all working remotely, and that his various product lines (Double Your Dating, Catch Him & Keep Him, Get Altitude De Angelo argues that much human social behavior is related in some way to sexual reproduction, and that human mating habits do not differ significantly from other species.