As mentioned towards the end of the video, you can also set a timer that determines how long other people have access to certain messages and images.The content will not appear until a recipient presses down and holds onto the chat.

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And when someone sends you an image, you can request an HD version with more detail. BBM Introduces New Privacy and Control Features Offering Creative Ways to Chat and Share WATERLOO, ONTARIO--(Marketwired - Oct.

31, 2014) - Editors' Note: There is a photo and a video associated with this release.

Black Berry Limited (NASDAQ: BBRY) (TSX: BB), a global leader in mobile communications, today announced that it has released several new features for BBM™, offering users new ways to chat and share with more privacy and control over their communications.

There's a certain permanence to most instant messaging apps.

The second you hit send, that's it, the message is out of your hands.

You better hope you sent it to the right contact, fixed those embarrassing typos, or spelled their name correctly.

Unless you're using the latest version of BBM, in which case you can call take backsies.

Now when you send a message by mistake, you can simply tap the retract button.

This works both before or after the text has been viewed, so even if you weren't able to prevent your ex from seeing that kissy face emoticon you intended for your new significant other, you can at least strike it from the record.

Similarly, you can prevent yourself from accidentally messaging something grossly inappropriate to your boss.

To demonstrate this, here's a guy who probably wouldn't look out of place in an Old Spice commercial.