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Immediately after I arrived in Tokyo, I was whisked away to a tower that houses Fast Retailing headquarters, Uniqlo's parent company, where I got to chat with its billionaire founder, chairman, president and CEO, Tadashi Yanai.When his father retired in 1984, Yanai transformed the family's suit shop into the first Uniqlo store.
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"Rather than sell very unique clothing, I believe uniqueness can be derived by the wearer, who picks and styles looks differently." This is a belief that is at the core of the brand; it's how you wear clothed, not the clothes themselves.
They call it "lifewear." That's why Uniqlo's offerings, though expansive, don't tend to touch on trends.
"We have the most difficult design challenge in fashion because we're making simple styles, but we still need to insert newness, freshness and excitement," says Yuki Katsuta, the vice-president of global research and design for Uniqlo and Fast Retailing.
Fashion & Beauty director Julia Mc Ewen travelled to Tokyo to learn about Japan's top clothing brand before it lands in Canada this fall.
I've never understood the fashion world's obsession with Frenchwomen and their unfussy Parisian style.
For me, it has always been about Japan: land of dewy skin, nail art (top manicurists have celebrity status) and minimalist design.
That's why when Uniqlo, a leading Japanese retailer that's about to land in Canada, invited me to Tokyo to experience it all in person, I jumped at the chance.
And, I'm happy to report, it more than lived up to the hype that's been building since I was 10, when I developed a steady diet of ramen noodles and .
Some of the most iconic minimalist fashion labels hail from Japan (hello, Yohji Yamamoto and Issey Miyake), so it's no surprise that Uniqlo, pronounced "you-nee-klo," has a similar sensibility—though at a much lower price point.
One of the only major fashion brands to offer simple modern designs at affordable prices, the retailer caters to women, men and children and has more than 1,500 stores in 17 countries.
This fall, you can bump that number to 18; Canada's getting two flagship locations in Toronto, and there are e-commerce plans being explored for 2017.