As with e-mailing, in the 2010s, the sending of short informal messages has become an accepted part of many cultures.This makes texting a quick and easy way to communicate with friends and colleagues, including in contexts where a phone call would be impolite or inappropriate (e.g., calling very late at night or when one knows the other person is busy with family or work activities).Like e-mail and voice mail, and unlike landline or mobile phone calls (in which the caller hopes to speak directly with the recipient), texting does not require the caller and recipient to both be free at the same moment; this permits communication even between busy individuals.

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Advertisers and service providers use direct text marketing to send messages to mobile phone users about promotions, payment due dates, and other notifications instead of using postal mail, e-mail, or voicemail.

The service is referred to by different colloquialisms depending on the region.

It may simply be referred to as a "text" in North America, the United Kingdom, Australia, New Zealand and the Philippines, an "SMS" in most of mainland Europe, or an "MMS" or "SMS" in the Middle East, Africa, and Asia.

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Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, fixed devices (e.g., desktop computers) or portable devices (e.g., tablet computers or smartphones).

While text messages are usually sent over a phone network, due to the convergence between the telecommunication and broadcasting industries in the 2000s, text messages may also be sent via a cable network or Local Area Network.

The term originally referred to messages sent using the Short Message Service (SMS).